Due to a recent court case ruling, Lucky Brand Dungarees is not longer living up to its name. The line (owned by Liz Claiborne) has just had a $300,000 fine levied against them for copyright infringement.
Crain’s reports that “In the decision, Judge Laura Taylor Swain ruled Lucky Brand’s name, along with its use of the phrase “get lucky” and other references to “lucky” violate a trademark for Marcel Fashion Group’s “Get Lucky” clothing line.” The ruling does not prevent Liz Claiborne from using the slogans; however if they choose to do so it will be considered a copyright infringement on the Miami based Marcel.
Along with the declining quality of Lucky denim products it seems that the new staff at the corporation is dealing with their fair share of business problems. In December of 2009, it was announced that of David DeMattei (the former group president of Williams-Sonoma, Williams-Sonoma Home, West Elm and at home-furnishings retailer Williams-Sonoma) became the new Chief Executive Officer, Lucky Brand Jeans. So far, his work has been less than impressive.
DeMattei was brought into the flap to help that faltering brand. What was once the crown jewel of the Liz Claiborne brands, same sale stores for Lucky Brand decreased 16 percent in the third quarter of 2009.
